Why look beyond Rubrik

Rubrik offers a platform for data security, backup, and ransomware recovery, with a focus on immutability and sensitive data discovery across hybrid and multi-cloud environments. Its core products, such as Rubrik Security Cloud, integrate data protection with threat analytics to help organizations maintain data resilience. Rubrik emphasizes its ability to provide rapid recovery from cyberattacks and ensure compliance through features like sensitive data discovery and reporting (Rubrik Ransomware Recovery solutions).

However, organizations may consider alternatives to Rubrik for several reasons. Some might require solutions with different architectural approaches, such as those optimized for specific public cloud providers or on-premises infrastructures. Others may seek more granular control over individual backup components or desire different pricing structures, as Rubrik primarily offers custom enterprise pricing. The need for broader platform integrations beyond data security, or a preference for vendors with a longer history in the data protection market, can also drive the search for alternative solutions. Additionally, companies with unique regulatory requirements or specific geographical data residency needs might find that other providers offer more tailored compliance features or localized support.

Top alternatives ranked

  1. 1. Cohesity — Data management and security for hybrid and multi-cloud environments

    Cohesity provides a data management platform designed for backup, recovery, and data security across hybrid and multi-cloud infrastructures. Its approach consolidates various data services, including backup, archiving, disaster recovery, and file and object services, onto a single platform (Cohesity Data Management Platform). Cohesity emphasizes its ability to protect against ransomware through immutable snapshots and rapid recovery capabilities. The platform also includes features for data governance and compliance, helping organizations manage their data lifecycle effectively. Cohesity DataHawk, a security suite, offers cyber resilience capabilities such as data classification, anomaly detection, and cyber vaulting (Cohesity DataHawk security suite). The company aims to simplify data management by reducing infrastructure complexity and providing a unified view of data across disparate environments.

    Best for: Consolidating data management and security services, hybrid cloud environments, ransomware protection, and data governance.

    Learn more on the Cohesity profile page.

  2. 2. Veeam — Modern data protection for virtual, physical, and cloud workloads

    Veeam specializes in backup, recovery, and data management solutions for virtual, physical, and cloud-native workloads. The Veeam Data Platform integrates backup, recovery, and data security capabilities to provide cyber resilience (Veeam Data Platform overview). It supports a wide range of environments, including VMware vSphere, Microsoft Hyper-V, Nutanix AHV, Windows, Linux, and major public clouds like AWS, Azure, and Google Cloud. Veeam's solutions are known for their fast recovery times, granular restoration options, and replication capabilities. The platform includes features such as immutable backups, ransomware detection, and automated recovery verification. Veeam also offers a comprehensive API and SDKs for integration and automation, supporting programmatic interaction with its data protection services (Veeam Developer Portal).

    Best for: Comprehensive data protection across virtual, physical, and multicloud environments, rapid recovery, and granular restore capabilities.

    Learn more on the Veeam profile page.

  3. 3. Commvault — Enterprise data management and intelligent data services

    Commvault provides enterprise data management software that encompasses backup, recovery, and data security. Its flagship product, Commvault Cloud, powered by Metallic AI, offers a unified platform for protecting data across on-premises, cloud, and SaaS environments (Commvault Cloud platform). Commvault's solutions are designed to address complex data environments, offering features like immutable storage, ransomware protection, and data governance. The platform emphasizes intelligent data services, including data discovery, e-discovery, and compliance reporting. Commvault supports a broad array of applications, databases, virtual environments, and cloud platforms (Commvault Backup & Recovery solutions). Its focus is on providing a scalable and flexible solution for large enterprises with diverse data protection needs, integrating AI-driven insights for enhanced data management and security.

    Best for: Large enterprise data management, complex hybrid cloud environments, intelligent data services, and comprehensive data governance.

    Learn more on the Commvault profile page.

  4. 4. ServiceNow — IT Service Management and workflow automation with data protection extensions

    ServiceNow is an enterprise platform primarily known for IT Service Management (ITSM) and workflow automation, but it also offers capabilities that extend into IT operations management (ITOM) and security operations. While not a direct competitor in data backup and recovery, ServiceNow's platform can integrate with data protection solutions and provide visibility into data security incidents through its Security Operations module (ServiceNow Security Operations). For organizations already leveraging ServiceNow for IT and security workflows, integrating data protection alerts and incident response within the platform can streamline operations. Its core strength lies in automating processes and providing a unified system of record for IT, which can indirectly support data resilience strategies by managing the lifecycle of data protection assets and incidents. Developers can use the ServiceNow platform to build custom applications and integrations, including those related to data security event management (ServiceNow Custom Application Development).

    Best for: Organizations seeking to integrate data security incident response with broader IT service management and security operations workflows, and those already invested in the ServiceNow ecosystem.

    Learn more on the ServiceNow profile page.

  5. 5. Microsoft Azure Backup — Cloud-native backup for Azure workloads

    Microsoft Azure Backup is a cloud-based backup service provided by Microsoft Azure. It offers data protection for various Azure workloads, including Azure Virtual Machines, SQL Server in Azure VMs, Azure Files, and Azure Kubernetes Service, as well as on-premises data using the Azure Recovery Services agent (Azure Backup overview). Azure Backup is designed to be highly scalable and cost-effective, leveraging Azure's global infrastructure. It provides features such as application-consistent backups, long-term retention policies, and cross-region restore capabilities for disaster recovery. For organizations heavily invested in the Azure ecosystem, Azure Backup offers native integration and a unified management experience within the Azure portal. It supports immutable vaults to protect backups from ransomware and accidental deletion (Azure Backup immutable vaults).

    Best for: Organizations primarily using Microsoft Azure for their infrastructure, requiring native cloud backup for Azure workloads, or needing integrated protection for hybrid environments.

    Learn more on the Microsoft Azure Backup profile page.

  6. 6. AWS Backup — Centralized backup service for AWS services

    AWS Backup is a fully managed, centralized backup service that makes it easier to back up data across AWS services and on-premises (AWS Backup Developer Guide). It supports a wide range of AWS services, including Amazon EC2, Amazon EBS, Amazon RDS, Amazon DynamoDB, Amazon EFS, Amazon FSx, and AWS Storage Gateway. AWS Backup provides a unified policy-based approach to manage backup, restore, and retention policies across these services. It offers features like automated backup scheduling, lifecycle management, and immutable backups to enhance data protection and compliance. For organizations operating predominantly within the AWS cloud, AWS Backup offers native integration, simplified management, and cost optimization by consolidating backup operations. It helps meet regulatory compliance and business continuity requirements by providing a consistent approach to data protection within the AWS ecosystem (AWS Backup Vault Lock).

    Best for: Organizations primarily using Amazon Web Services (AWS) for their infrastructure, requiring centralized backup for various AWS services, and seeking integrated cloud-native data protection.

    Learn more on the AWS Backup profile page.

  7. 7. Oracle Zero Data Loss Recovery Appliance — Data protection for Oracle databases

    The Oracle Zero Data Loss Recovery Appliance is engineered specifically for the protection of Oracle databases, providing real-time data protection with zero data loss recovery capabilities (Oracle Zero Data Loss Recovery Appliance overview). It continuously captures changes from Oracle databases, allowing for recovery to any point in time without data loss. The appliance centralizes backup and recovery operations for a fleet of Oracle databases, automating backup processes and validating recovery readiness. It integrates with Oracle's Maximum Availability Architecture (MAA) to provide high availability and disaster recovery solutions. Key features include end-to-end data validation, immutable backups, and efficient storage utilization through deduplication and compression. This solution is particularly relevant for enterprises heavily reliant on Oracle databases for mission-critical applications, where data integrity and continuous availability are paramount (Recovery Appliance features).

    Best for: Enterprises with a large footprint of Oracle databases, requiring zero data loss recovery, continuous data protection, and centralized management for their database backups.

    Learn more on the Oracle Zero Data Loss Recovery Appliance profile page.

Side-by-side

Feature Rubrik Cohesity Veeam Commvault ServiceNow (integrated with SecOps) Microsoft Azure Backup AWS Backup Oracle Zero Data Loss Recovery Appliance
Primary Focus Ransomware recovery, data security, backup Data management, security, backup Modern data protection, backup, recovery Enterprise data management, intelligent data services ITSM, workflow automation, security operations Cloud-native backup for Azure workloads Centralized backup for AWS services Zero data loss recovery for Oracle databases
Key Differentiator Ransomware recovery and sensitive data discovery Consolidated data management platform Broad platform support, fast recovery Intelligent data services, AI-driven insights Integrated IT & security incident response Native integration with Azure ecosystem Centralized policy management for AWS Continuous data protection for Oracle DBs
Deployment Options Hybrid cloud, on-premises appliance Hybrid cloud, on-premises appliance, SaaS Hybrid cloud, on-premises, software-defined Hybrid cloud, on-premises, SaaS SaaS (cloud-based) Azure cloud, hybrid (with agent) AWS cloud, hybrid (with Storage Gateway) On-premises appliance, Oracle Cloud
Ransomware Protection Immutable backups, data threat analytics Immutable snapshots, DataHawk security suite Immutable backups, ransomware detection Immutable storage, cyber recovery Incident response workflow integration Immutable vaults, soft delete Immutable backups, Vault Lock Immutable backups, continuous capture
Sensitive Data Discovery Yes Yes (DataHawk) Limited (via integrations) Yes (via data governance) Limited (via integrations) No native feature No native feature No native feature
API/SDK Availability Comprehensive API, SDKs Comprehensive API, SDKs Comprehensive API, SDKs Comprehensive API, SDKs Extensive APIs, developer tools Azure REST APIs, PowerShell, CLI AWS SDKs, CLI, REST APIs Oracle APIs, scripting interfaces
Compliance Certifications SOC 2 Type II, ISO 27001, GDPR, HIPAA SOC 2 Type II, ISO 27001, GDPR, HIPAA ISO 27001, GDPR, HIPAA, FIPS SOC 2 Type II, ISO 27001, GDPR, HIPAA SOC 2 Type II, ISO 27001, GDPR, HIPAA, FedRAMP ISO 27001, GDPR, HIPAA, FedRAMP ISO 27001, GDPR, HIPAA, FedRAMP ISO 27001, GDPR, HIPAA

How to pick

Choosing an alternative to Rubrik involves evaluating your organization's specific data protection, recovery, and security requirements. Consider the following factors:

  1. Evaluate your primary data landscape:
    • If your infrastructure is predominantly on-premises or a mix of on-premises and hybrid cloud, solutions like Cohesity, Veeam, or Commvault offer comprehensive data management and protection that span these environments. They provide flexibility in deployment and broad support for various workloads.
    • For organizations heavily invested in a specific public cloud, such as Microsoft Azure or AWS, Microsoft Azure Backup or AWS Backup, respectively, offer native, integrated solutions that leverage the cloud provider's infrastructure and management tools. These are often optimized for cost and performance within their respective ecosystems.
    • If your organization relies heavily on Oracle databases, the Oracle Zero Data Loss Recovery Appliance is specifically designed to provide continuous data protection and zero data loss recovery for these critical assets.
  2. Assess your ransomware and security posture:
    • If ransomware recovery and data immutability are top priorities, Cohesity, Veeam, and Commvault all provide strong capabilities in this area, including immutable backups, anomaly detection, and rapid recovery features. Rubrik itself is strong here, so an alternative should match or exceed these capabilities.
    • Consider if you need integrated sensitive data discovery. While Rubrik excels here, Cohesity (with DataHawk) and Commvault offer similar capabilities to help identify and protect sensitive information across your data estate.
    • For integrating data security incident response with broader IT and security operations, ServiceNow, particularly its Security Operations module, can provide a centralized platform to manage and automate responses to security events, though it requires integration with a dedicated data protection solution.
  3. Consider scalability and complexity:
    • For large enterprises with complex, heterogeneous environments and extensive data governance needs, Commvault and Cohesity offer scalable platforms that consolidate various data services and provide intelligent insights.
    • If you manage a wide array of virtual, physical, and cloud workloads and require granular control over backup and recovery, Veeam is a strong contender known for its flexibility and comprehensive support.
  4. Evaluate pricing and licensing models:
    • Rubrik primarily offers custom enterprise pricing. Alternatives may have different licensing structures, such as per-VM, per-TB, or SaaS-based subscriptions. Compare these models against your budget and anticipated growth. Cloud-native solutions like Azure Backup and AWS Backup often follow a consumption-based pricing model.
  5. Examine developer experience and integration needs:
    • All listed alternatives offer APIs and SDKs for automation and integration. If extensive programmatic control over data protection tasks is critical for your DevOps or IT operations teams, assess the quality of documentation, available SDKs, and community support for each platform. Solutions like Veeam, Cohesity, and the cloud-native backups (Azure, AWS) generally provide robust developer tools.