Why look beyond Veeam

Veeam specializes in backup, recovery, and data management for virtual, physical, and cloud environments. Its core strengths include advanced replication capabilities, instant VM recovery, and comprehensive support for VMware vSphere and Microsoft Hyper-V, as well as Microsoft 365 and Salesforce data protection.

However, organizations may seek alternatives for several reasons. Some might require solutions with deeper integration into specific public cloud ecosystems (beyond Veeam's extensive support), a different pricing model, or a simpler interface for smaller-scale deployments. Others may prioritize converged data management platforms that combine backup with other services like data governance, security, or analytics on a single platform. Companies with unique compliance requirements or those looking for specific features not central to Veeam's offering, such as highly specialized archival options, might also explore other vendors.

Top alternatives ranked

  1. 1. Rubrik — Cloud-native data security and management

    Rubrik offers a cloud-native data security platform that integrates backup, recovery, archival, and data governance with ransomware detection and remediation capabilities. It focuses on simplifying data management across hybrid and multi-cloud environments through a single control plane. Rubrik's approach prioritizes immutability and continuous data protection to enhance cyber resilience, making it suitable for organizations with stringent security requirements and a significant cloud footprint. The platform also includes features for sensitive data discovery and compliance reporting.

    • Best for: Cloud-native enterprises, organizations prioritizing ransomware protection and data immutability, hybrid cloud data management, and simplified operations.
    • Rubrik Profile
    • Rubrik Official Site
  2. 2. Cohesity — Hyperconverged data management

    Cohesity provides a hyperconverged data management platform designed to consolidate secondary data and applications onto a single web-scale platform. This includes backup, recovery, file and object services, disaster recovery, and data archiving. Cohesity aims to eliminate data silos and reduce infrastructure complexity by integrating these functions. Its architecture supports on-premises, cloud, and edge environments, offering a unified approach to data protection and management. The platform also emphasizes security features like immutability and anomaly detection to protect against cyber threats.

    • Best for: Enterprises seeking to consolidate secondary data, simplify data infrastructure, leverage hyperconverged solutions, and manage data across hybrid cloud environments.
    • Cohesity Profile
    • Cohesity Official Site
  3. 3. Commvault — Comprehensive enterprise data management

    Commvault offers a comprehensive suite of data management solutions covering backup, recovery, disaster recovery, and data governance for diverse environments, including on-premises, cloud, and SaaS applications. Its platform is designed to handle complex enterprise data landscapes, providing granular control over data protection policies and extensive integration capabilities. Commvault's focus extends to data security and compliance, with features for data discovery, e-discovery, and data privacy. It caters to large organizations with heterogeneous IT infrastructures and specific regulatory requirements.

    • Best for: Large enterprises with complex, heterogeneous IT environments, organizations requiring extensive data governance and compliance features, and those needing highly customizable data protection strategies.
    • Commvault Profile
    • Commvault Official Site
  4. 4. ServiceNow — IT Operations Management with data protection workflows

    While not a direct backup and recovery solution like Veeam, ServiceNow's IT Operations Management (ITOM) capabilities can integrate with and orchestrate data protection workflows through its extensive platform. ServiceNow's strength lies in automating IT processes, managing incidents, and providing a unified view of IT infrastructure. For data protection, organizations can use ServiceNow to manage backup schedules, monitor job status, and automate recovery processes by integrating with specialized backup solutions. It's particularly useful for enterprises that want to embed data protection into broader IT service management and operations frameworks.

    • Best for: Large enterprises needing to integrate data protection into broader IT service management (ITSM) and IT operations management (ITOM) workflows, automating incident and change management related to data recovery.
    • ServiceNow Profile
    • ServiceNow Documentation
  5. 5. Amazon Web Services — Cloud backup and recovery services

    AWS offers a suite of services that can be combined to build robust cloud backup and recovery solutions. Services like AWS Backup provide centralized backup management for various AWS services, on-premises workloads, and virtual machines. Amazon S3 (Simple Storage Service) is widely used for object storage, including backups and archives, while Amazon Glacier provides cost-effective long-term archival. AWS also offers disaster recovery solutions through services like AWS Elastic Disaster Recovery and cross-region replication. These services are highly scalable and integrate natively within the AWS ecosystem, making them ideal for cloud-native or cloud-first strategies.

    • Best for: Cloud-native organizations, enterprises with significant AWS infrastructure, those seeking highly scalable and flexible cloud backup and disaster recovery solutions, and users comfortable with building customized data protection architectures.
    • Amazon Web Services Profile
    • AWS Documentation
  6. 6. Microsoft Azure — Integrated cloud data protection

    Microsoft Azure provides a comprehensive set of services for data protection, backup, and disaster recovery within its cloud ecosystem. Azure Backup offers centralized backup for Azure VMs, SQL Server, SAP HANA, Azure Files, and on-premises workloads. Azure Site Recovery enables disaster recovery for Azure VMs, physical servers, and VMware VMs, replicating workloads to Azure. Azure Storage services, including Blob Storage and Archive Storage, provide scalable and cost-effective options for storing backup data. Azure's integrated approach is beneficial for organizations already invested in the Microsoft ecosystem, offering seamless integration with other Azure services and Microsoft 365.

    • Best for: Organizations with existing Microsoft Azure investments, hybrid environments integrating with Azure, those requiring integrated backup and disaster recovery for Azure VMs and applications, and Microsoft 365 users.
    • Microsoft Azure Profile
    • Microsoft Azure Documentation
  7. 7. Google Cloud — Cloud-native backup and DR

    Google Cloud offers a range of services for cloud-native backup and disaster recovery. Google Cloud Storage provides scalable and durable object storage for backups, with various storage classes like Standard, Nearline, Coldline, and Archive for different access needs. Google Cloud Backup and DR is a managed service that protects various workloads, including databases and virtual machines, across hybrid environments. Google Cloud also supports disaster recovery strategies through features like cross-region replication for data and services. Its infrastructure is designed for global scale and high availability, appealing to organizations prioritizing cloud-native solutions and leveraging Google's global network.

    • Best for: Organizations with a Google Cloud-first strategy, cloud-native application environments, those seeking scalable and globally distributed backup and disaster recovery solutions, and users leveraging Google's AI/ML capabilities for data management.
    • Google Cloud Profile
    • Google Cloud Documentation

Side-by-side

Feature Veeam Rubrik Cohesity Commvault ServiceNow (ITOM) AWS Microsoft Azure Google Cloud
Primary Focus Backup, Recovery, Data Mgmt Cloud Data Security & Mgmt Hyperconverged Data Mgmt Enterprise Data Mgmt IT Service & Ops Mgmt Cloud Infrastructure & Services Cloud Infrastructure & Services Cloud Infrastructure & Services
Virtualization Support VMware, Hyper-V, Nutanix AHV VMware, Hyper-V, Nutanix AHV VMware, Hyper-V, Nutanix AHV VMware, Hyper-V, KVM Integration via APIs EC2, VMware Cloud on AWS Azure VMs, VMware Compute Engine VMs, VMware Engine
Cloud Integration AWS, Azure, Google Cloud AWS, Azure, Google Cloud AWS, Azure, Google Cloud AWS, Azure, Google Cloud Integration via APIs Native AWS Services Native Azure Services Native Google Cloud Services
Ransomware Protection Immutable backups, detection Data immutability, detection, recovery Immutability, anomaly detection Immutable copies, detection Workflow orchestration for response S3 Object Lock, security services Immutable storage, Defender for Cloud Cloud Storage Object Lock, security
SaaS Application Backup Microsoft 365, Salesforce Microsoft 365, Salesforce Microsoft 365, Salesforce, Google Workspace Microsoft 365, Salesforce, Google Workspace Integration via APIs Third-party integrations Microsoft 365, third-party Google Workspace, third-party
Disaster Recovery Orchestration Yes Yes Yes Yes Yes (workflow automation) AWS DRS, ASR Azure Site Recovery Cloud DR
Deployment Options On-prem, Cloud, Hybrid On-prem appliance, Cloud On-prem appliance, Cloud On-prem, Cloud, SaaS SaaS (cloud) Cloud-native Cloud-native Cloud-native
Developer APIs RESTful, PowerShell REST API REST API, PowerShell REST API REST API, Scripting Comprehensive SDKs/APIs Comprehensive SDKs/APIs Comprehensive SDKs/APIs

How to pick

Selecting an alternative to Veeam involves evaluating several factors related to your organization's specific data protection needs, existing infrastructure, and long-term strategy. Consider the following decision-tree style guidance:

  1. Assess Your Primary Data Protection Needs:
    • Is ransomware protection a top priority? If robust, immutable backups and advanced ransomware detection/recovery are critical, solutions like Rubrik or Cohesity might be more aligned due to their integrated security features.
    • Do you need comprehensive data management beyond just backup? If you're looking to consolidate secondary data, including file and object services, disaster recovery, and archiving into a single platform, Cohesity offers a hyperconverged approach.
    • Are you managing a highly complex, heterogeneous enterprise environment with diverse data sources? Commvault excels in providing extensive data management and governance capabilities for large, intricate IT landscapes.
  2. Evaluate Your Cloud Strategy:
    • Are you primarily a cloud-native organization or heavily invested in a specific public cloud?
      • For AWS-centric environments, leveraging native services like AWS Backup, S3, and DRS offers deep integration and scalability.
      • For Microsoft Azure users, Azure Backup and Site Recovery provide seamless integration with the Azure ecosystem and Microsoft 365.
      • For Google Cloud users, Google Cloud Storage and Cloud Backup and DR offer native solutions optimized for Google's infrastructure.
    • Do you operate a hybrid cloud environment requiring consistent data management across on-premises and multiple clouds? Rubrik, Cohesity, and Commvault are designed to manage data consistently across these environments with unified platforms.
  3. Consider Operational Integration and Automation:
    • Do you need to integrate data protection workflows into broader IT service management and operations? ServiceNow's ITOM capabilities, while not a backup solution itself, can orchestrate and automate data protection tasks by integrating with specialized backup vendors, providing a unified operational view.
    • Is ease of management and simplified operations a key driver? Solutions that offer a single control plane or hyperconverged architecture, such as Rubrik or Cohesity, aim to reduce operational complexity.
  4. Review Compliance and Regulatory Requirements:
    • Do you have strict data governance, e-discovery, or compliance needs (e.g., GDPR, HIPAA)? Commvault provides advanced features for data discovery, retention, and compliance reporting. Other platforms like Rubrik and Cohesity also offer compliance-focused features like immutability and sensitive data discovery.
  5. Assess Pricing and Scalability:
    • Are you looking for a predictable cost model or pay-as-you-go flexibility? Cloud-native services from AWS, Azure, and Google Cloud typically offer consumption-based pricing, which can be highly scalable but requires careful cost management. Appliance-based or software-defined solutions from vendors like Rubrik, Cohesity, and Commvault often involve upfront investments or subscription models based on capacity or protected workloads.